Fishburn Hedges

Simon Matthews

So, to Berlin, where some of the world’s biggest consumer electronics firms are lining up this week to take on Apple or, more specifically, the iPad. The alternative tablets look ok, the technology is no doubt at least as good, we understand pricing will be keen but, critically, as the man from Samsung was asked, will it be as 'cool' as Apple? Of course it will, we were told, but I have to say h...

James Gilheany

After 17 years, GMTV has gone the way of TV-am and bitten the dust. In its place, ITV hopes to establish a new format to attract viewers to its dwindling morning ratings. Stiff competition from BBC Breakfast and over the past three years, Sky News, has seen GTMV relegated to third in the ratings war. In its place will come the tried and tested combination of Adrian Chiles and Christine Bleakley, b...

Online regional news is often more influential than other channels

Over the course of the summer, Amy Simpson and Madeleine Scarlett-Smith worked with us as interns. As well as working on a variety of accounts, they also took on a digital project. Here Amy blogs about uncovering influential regional news channels.The day has come and our two month internship at Fishburn Hedges has reached an end. During that time we worked on different clients like Barclays, Pret...

Andy Berry

The Financial Times recently reported that “investors are sick to the back teeth of being treated like idiots” following some less than stellar performance by recent IPOs.  Might those investors perhaps be pointing the finger of blame in the wrong direction when describing companies as “too greedy”?  It is right for companies to seek to secure the best possible price on their IPO - that ...

Simon Redfern

First we had social. Facebook, Twitter, LinkedIn, Flickr, Digg, Delicious. The myriad of websites, communities, forums and apps that have introduced the power of sharing to the world. As Clay Shirky said recently in a lecture on cognitive surplus, it’s not that we necessarily all wanted to be selfish couch potatoes in the 80s and 90s, it’s just that we didn’t have the tools to offer our expe...

Peter Sigrist

Why has Google added new functionality to its Gmail application? For most people in the real world, email’s OK as it is. Sure, sometimes you feel that many are irrelevant. Too often the bleep of a new arrival signifies your boss is breathing down your neck. But email does a simple job well. Right?Not so fast. Scan the technology blogs, and you’ll get a different picture altogether. 'Email i...

Clare Moore-Bridger

Bjorn Lomborg, once the poster boy of climate scepticism, has got a book to sell.  In a master stroke of publicity, that book will argue that climate change is real, and that we need to act now.  Such is the perceived magnitude of this volte face that The Guardian dedicates a lengthy profile piece to this today.  Lomborg estimates that around £100bn per year is necessary to fund low carbon cha...

Gordon Hector

Like it or loath it, the phrase ‘big society’ looks like it’ll stick around for a while. Most people would say that as a concept and an expression, it’s not going to do the Conservatives much good with voters. I’m not sure. I reckon it could, just could, mean they sweep up a whole bunch of positive associations by the time people next have to choose their government. Stories like this ...

Joanna Heath

Just three months after the UK came up with its first hung parliament since WWII, Australia has gone and done the same thing. At last count, the ruling Labor Party and the opposition Liberal-National coalition were neck-and-neck with 71 seats each. As the two main parties court the unlikely kingmakers – three Independent MPs from rural Australia – there’s a sense that we’ve been here befor...