Fishburn Hedges

15.01.2010

A new design consultancy was born today as Further was announced as the name for recently merged design and brand identity company, FHD, part of Fishburn Hedges Group, and specialist corporate reporting firm, Pauffley.

To mark the occasion, Further revealed its ‘Ten For The Next Ten’ – ten global brands it believes have the potential to become major successes over the next decade.

Managing partner, Adrian Day, said: “Ten years ago, there was no iPod, Twitter or Facebook, and Google was in its infancy.  The internet was the major phenomenon that shaped brand evolution in the noughties.  The next ten years – themselves as yet unbranded, although ‘tweenies’ is our prediction – are going to be characterised by incredible change.

“The emergence of a significant consumer demographic in nations like China and India, ageing Western populations, the importance of low carbon – these are just some of the major trends that will create an entirely unprecedented climate for brands in the next decade.  The brands that go furthest over the coming years will be those that are best placed to capitalise on this changing climate.”

Read Further's predictions in our special Off the Record.