Fishburn Hedges

Virgin Trains has appointed Fishburn Hedges to a public affairs and stakeholder engagement brief as the new Government reviews rail policy and the train operator prepares to bid for two key rail franchises.  Fishburn Hedges beat three other agencies at pitch-stage to win the business. The team will be headed by Rory Scanlan.Arthur Leathley, Director of Communications, Virgin Trains, said:“With ...

The Media Relations Award was introduced as the most hotly contested category

Introduced as the most hotly contested category at the CIPR Awards on Wednesday night, we picked up the Media Relations Award for our work on Legal & General’s Digital Criminal campaign.The CIPR described the team's campaign as ‘a very strong PR driven concept that hit a chord with mainstream and social media. Fishburn Hedges identified the trend for Facebook and Twitter users to post their...

Fishburn Hedges has been appointed by Pret A Manger to help build the brand’s reputation, with a particular focus on digital and social media.  Fishburn Hedges will report directly to Pret’s CEO Clive Schlee and its new brand and strategy director Alex Dower to help shape the brand’s profile in new and traditional media as Pret continues both UK and international expansion.Simon Matthews, c...

In a world of “me-too” offerings in which competitors can quickly and easily replicate each others’ latest rhetoric, the answer for differentiating services is to play up the capital of the individual partners’ brands.Moreover, the focus should be on the business strategy first and foremost, followed by the way it is presented.These were the messages that came through loud and clear at the...

Sabre award

Fishburn Hedges last night beat off competition from across Europe, the Middle East and Africa to land a Sabre Award for its work with BBC TV Licensing. Account lead Joanna Richards said: “We’re delighted. This award is testament not only to a hard-working team at FH but also the efforts of our partner agencies and a very good working relationship with our colleagues across the TV Licensing co...

Dermot will join Fishburn Hedges in August

Fishburn Hedges announced today that it has appointed Dermot Finch, chief executive of the Centre for Cities, as its new head of public affairs. Dermot will move to Fishburn Hedges in August. Dermot has been Chief Executive of the Centre for Cities since it was set up in 2005. Before that, he was a policy adviser at HM Treasury for 11 years, advising both Conservative and Labour Chancellors. His r...

The pundits have declared that Clegg won the war of the words, but who won the battle of the body language? Our offices were packed last night as more than 100 friends and colleagues settled in to watch the sparks fly in the first leaders' debate. Guests included expert pundits Stryker McGuire, contributing editor to Newsweek, and body-language expert Judy Apps to add a little colour and some poin...

Facebook and twitter will become core ways that constituents communicate with their MPs following the election, according to research by PR firm Fishburn Hedges.Facebook now plays a central role in the election campaigns of prospective parliamentary candidates (PPCs). But, they also plan to take top social media tools into Westminster.The vast majority (83%) of candidates are using Facebook in the...

Date: Thursday 15 April Join us for the UK’s first televised leaders’ debate, for a lively evening of commentary and conversation, together with food and drink throughout. The US Presidential debates are seen as major campaign turning points, but it is not always clear whether it is the cutting words or a calm display that win on the night. We’ve lined up two expert commentators to help guid...