Opinion

Our individual views, though not necessarily those of Fishburn Hedges

latest posts

Guy CorbetGuy Corbet
From nasty Nick to nondescript Nick: ten years of Big Brother | 19.07.2010

Ten years ago Big Brother burst onto our screens with the promise of instant celebrity for anyone who could hold the audience's attention long enough for them to cast a vote.  "Nasty Nick" Bateman was its first tabloid hero, catapulted to fame on the back of his mischievous intrigues.  Jade Goody followed.  To maintain interest as the novelty wore thin, successive series had to court controvers...

Paul SweetmanPaul Sweetman
No thanks for the memories | 16.07.2010

Who would be a Labour party manager right now? Just when they are trying to convince members and employees to re-unite and make a fresh start, they face a barrage of revelations from the memoirs of former leading lights. These could really threaten the party’s credibility, at a time when renewed common purpose and unity is required to strengthen credibility.  There are strong parallels for the ...

Ayesha BharmalAyesha Bharmal
The problem with Jamie’s school dinners | 07.07.2010

I think it’s probably fair to say that Health Secretary Andrew Lansley hasn’t made a friend out of Jamie Oliver. He used the British Medical Association conference in Brighton last week to criticise the chef’s school dinners campaign, claiming that his method of attempting to change behaviours is flawed. But was he right?According to Lansley, the campaign, which has been running for around ...

Paul SweetmanPaul Sweetman
Performance management failing the engagement test? | 28.06.2010

The Financial Times today reports on research from the Good Work Commission (a panel set up by the Work Foundation) suggesting that intensity at work is increasing for UK employees, partly because they feel they have less opportunity to shape their own jobs and activities. The research findings will feed into recommendations that the Commission makes this autumn on how work can be made more reward...

Ian FannonIan Fannon
The future of Government websites: move the user on? | 25.06.2010

There was no surer sign of the times than the announcement today that the Government is planning to axe three quarters of its 820 websites.It’s not surprising news, especially to those of us who have worked with Government departments over recent years and witnessed their unswerving commitment to rationalising the Government’s online presence. Such a cull represents an easy win in the battle t...

Andy BerryAndy Berry
Rights and wrongs | 16.06.2010

So the OFT is to look at the fees charged by investment banks for underwriting.  It’s possible of course that they will conclude that the City has indeed been operating as a cartel and that fees will be required to be charged at lower rates - but that is to miss the point.What is clear is that this is a significant issue for UK companies looking to access capital markets – and for the investm...

Carolyn Abbasi LarkeyCarolyn Abbasi Larkey
Walk on the left? | 11.06.2010

Standing on the escalator in the tube on my way home from work the other night and looking at the ‘stand on the right’ sign instructing me to do just that got me to thinking, would we be more likely to walk if the signs said ‘walk on the left’ instead?Ultimately the message is the same, but this would offer positive reinforcement for the walking option instead of the standing option. If my...

Throwing (search) money at the problem | 10.06.2010

Is it legitimate to use paid-for search marketing techniques as part of a crisis communications response? This is a question being asked by many in the media today, in response BP’s decision to use sponsored links to direct people to its information website. This is clearly an emotive issue at present, but it is worth asking the question in a broad sense: should paid-for search be a part of the ...

Simon MatthewsSimon Matthews
In search of a new contract? | 09.06.2010

Brave new world? Well, perhaps not yet, but this post-crisis, not-quite-recovery, no man's land certainly feels different. You can't move for talk of responsibility and shared values, for one thing. But a few other things haven’t changed.The FT supplement this week announcing the latest Business in the Community excellence awards rightly points out how the financial meltdown and more recent even...

Andy BerryAndy Berry
Ocado: will they deliver? | 03.06.2010

So Ocado, the online food retailer, is to join the stockmarket via an IPO, one of the first companies and arguably the most high profile UK candidate to do so since the financial crisis.We can expect the usual range of announcements from the company during the process; appointment of advisers, confirmation of intention to IPO, pricing range and – hopefully – a successful debut on the stockmark...

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