Opinion

Our individual views, though not necessarily those of Fishburn Hedges

latest posts for Transport

John Williams, senior adviser and co-founder of Fishburn Hedges John Williams, senior adviser and co-founder of Fishburn Hedges
Wanted: more thought leaders | 25.08.2010 (1 comment)

There is a classic Economist commercial (produced by our parent AMV BBDO) which features a business traveller turning left boarding a long haul flight and finding, to his horror, that he is seated right next to Henry Kissinger. The petrified-looking man realises his conversation may not be up to an eight hour flight next to the great man. The implication is clear: you should have read the Econom...

Joanna Kwiatkowska on volcanic ash and the blame gameJoanna Kwiatkowska on volcanic ash and the blame game
Someone must be to blame. Surely? | 21.04.2010

The press love a good old-fashioned ‘travel chaos’ story (second only to the ‘extreme weather event’ in the news popularity stakes).  In most cases, these kinds of sagas always find themselves a good scapegoat – British Airways for failing to stop cabin crew strikes or local councils for failing to prepare roads for the Big Freeze.However, aside from God and, I suppose, Iceland (althoug...

John Williams, one of the founders of Fishburn HedgesJohn Williams, one of the founders of Fishburn Hedges
Toyota versus Terry: in praise of Slow | 11.02.2010

One week.  Two crises.  Different approaches. Here, John Williams, one of Fishburn Hedges' founders, gives a perspective.There’s a case still in reputation management that sometimes, perhaps only rarely, less is more.  The lesson from the one training course I ever attended that involved the legendary Harvard Business School marketing case studies was that sometimes the most profitable strate...

Guy CorbetGuy Corbet
What's next...in 2010? | 08.01.2010

Fishburn Hedges director Guy Corbet on what's next in 2010.For all that we’ve become accustomed to turbulent times in the past year or so, the next twelve months could see as much change again as the ramifications of the financial crisis begin to settle down.There’s all the opportunity and uncertainty that a new administration will bring. The new government, whatever the colour, will need to t...

Paul SweetmanPaul Sweetman
The NX effect | 14.07.2009

Fishburn Hedges director, Paul Sweetman, discusses the implications for staff on the East Coast Main Line following the announcement that it will be taken over by the Department for Transport.Life in the rail industry is never dull. The announcement that the Department for Transport will be taking over the East Coast Main Line franchise is the latest chapter in the complex history of our privatise...

Fiona ThorneFiona Thorne
Emergency Communications: more than just media relations | 16.06.2009

Fiona Thorne, managing director of Fishburn Hedges spoke to Gorkana and discussed her top tips for crisis communications.A few weeks ago I was sitting in an office late at night and far away from my normal central London stomping grounds, when I started to smell pizza. Suddenly I realised that I was hungry.  I also realised that the accountants working on a complex restructuring with us had found...

Chris ReedChris Reed
Online reputation and buzz monitoring: gold dust or fools' gold? | 16.08.2008

The infant online reputation and buzz monitoring industry is taking bold steps towards maturity. But before you decide which specialist agency to work with, get to grips with the wide range of free online tools available, advises director Chris Reed.Oscar Wilde famously said that the only thing worse than being talked about was not being talked about. With Google now returning almost 12 million pa...