There are many theories on behaviour change. Put the term into Google: you’ll find presentations and diagrams galore. We understand these frameworks, but we have never lost sight of what behaviour change means in practice.
It means starting under the skin of the target audience and then finding a way to get deeper.
It means analysing the motivations, barriers and levers.
It means understanding how to trigger a desired response from target audiences and to help turn new behaviours into social norms.
It means knowing when to appeal to hearts and when to appeal to the mind, and being able to do both.
Most of all, it means creating memorable, powerful campaigns that inspire action.
Whoever the audience, we develop and deliver campaigns that will resonate with the right people and motivate them to do something differently. That means knowing how to reach them, on their terms, in relevant, creative and powerful ways.
Our campaigns you will have heard of, because you are the target audience, include making it acceptable to stamp out smoking in public places and getting everyone to pay their TV licences, take a responsible approach to drinking and reduce household waste.
Other campaigns include helping improve adult numeracy, helping young people to resist drug culture and check out their sexual health and helping the long-term unemployed build bridges back to working lives.
Long ago, we were at the heart of the campaign which introduced congestion charging to sceptical Londoners.
We've been doing behaviour change since before they had a name for it.
